From show strategy, production, distribution, to promotion, everything we touch keeps your business development goals in mind.
The Vision Problem
When your vision is unclear, it will cost you business.
The internet is more crowded than ever.
And if you can't capture the attention of your buyers, you won't be able to convert them.
That's why we help our customers clarify their vision through their own internet talk shows.
We then use the content from those shows to reach and generate demand from their ideal buyers.
Our Elegant Solution
We will create a show for you that measurably drives demand for your business.
We're not just a production company.
We're a collection of visionaries, showrunners, and creatives who have one goal in mind:
Craft and run a show that reveals your vision clearly and grows your business.
How our Show Marketing framework drives revenue
1. Show Development 🎯
We reverse-engineer a show strategy that's focused on accomplishing specific business development goals.
We then create a pilot episode and respective micro-content which we test on your market with LinkedIn ads.
2. Show Production 🎥
Led by your very own Showrunner, we remotely produce all of your full episodes. We then scale the usability of that pillar content into 4 micro-videos and 4 social graphics per episode.
3. Omni-channel Distribution 🚀
We then ship that content across the internet (including paid promotion) to reach, build, and convert your target audience.
4. Review Results 📈
Each quarter, we meet with your team to review how the content is performing, how your audience is growing, and, ultimately, how your business is developing.
How a video podcast is a brilliant business development strategy
1. Network with target accounts that fit your ICP.
Having trouble getting the attention of some of your target accounts? Inviting them on your show creates the ultimate win-win.
You get to build a strategic relationship for the price of making your guest look like a rockstar. 🤘🏼
2. Create tons of meaningful content for your marketing channels and sales sequences.
Whether it's top of funnel content that helps identify and nurture an audience, or content that strategically equips your sales team to overcome objections, the Show Marketing model helps your entire team cross the goal line. 🏈
3. Build your brand as the trusted expert in your field.
Unfortunately, the long-game of becoming a Thought Leader isn't as easy as writing it in your LinkedIn bio.
Thankfully, creating consistent, meaningful content around your expertise is a breeze with our Show Marketing model. Just show up for the virtual recordings, and we'll take care of the rest. 😎
Curious how we put a show together?
What Our Customers Are Saying
We saw an ROI of 70x in just the first year after launching our show, Sidebar. ⭐️⭐️⭐️⭐️⭐️ Josh Peterson (Shareholder at XDD, Host of Sidebar)
Our show, The Skillwork Forum, is establishing us as the trusted Thought Leaders in our industry, and 95% of our clients are coming to us because of it. ⭐️⭐️⭐️⭐️⭐️ Brett Elliott (CEO at Skillwork, Co-host of The Skillwork Forum)
By the way, we eat what we cook, too. 👨🍳
Check out our own show,
A show that helps B2B brands create shows that establish them as thought leaders in their industries and measurably grow their businesses.