The Skillwork Forum

A case study of Show Marketing in skilled trades staffing

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Meet Skillwork

Skillwork is an American skilled trades staffing firm that helps construction and manufacturing companies hire the highest quality skilled tradesmen for long-term supplemental contracts.
 
Their vetting process puts them lightyears ahead of the competition, guaranteeing their clients the perfect placement the first time, every time.
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The Uphill Branding Battle

However, there’s a stigma in the world of staffing for skilled labor, where temp agencies are known for only finding low quality workers, which costs the employers more time and money to replace them.
 
Skillwork was fighting an uphill battle to establish themselves as a trustworthy brand in this space with a cutting edge solution.

Enter: The Skillwork Forum

To help Skillwork brand themselves as the thought leaders in overcoming the skilled trade shortage, we created The Skillwork Forum, a bi-weekly internet talk show where Brett Elliott (CEO at Skillwork) and Tim Raglin (COO at Skillwork) would talk through solutions for organizational challenges their ideal clients were facing regarding the nationwide staffing shortage.
 
The full episodes and the micro content from this show were then used for virtually all of their digital marketing collateral, including webinars, eBooks, and social media ads.
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The Results

Since then, let’s just say word has gotten out about Skillwork’s unique expertise.
 
• Revenue increased by 30%
• Website traffic has increased by 33,000%
• Audience increase by over 1,000%
 
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“I’d say about 95% of all the clients are because of the content.”

- Brett Elliott (CEO at Skillwork)

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